< =";-:宋體;-:">網(wǎng)絡(luò)化營銷是互聯(lián)網(wǎng)新的營銷手段，在企業(yè)中有效地運(yùn)用網(wǎng)絡(luò)營銷為企業(yè)的發(fā)展帶來了益處，未來網(wǎng)絡(luò)營銷的發(fā)展也對(duì)人們的生活產(chǎn)生了重要影響。那么企業(yè)網(wǎng)絡(luò)推廣
好做嗎？渠道有哪些？
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< =";-:C;-:">< ="-:宋體">一、搜索引擎推廣< ="-:C">-< ="-:宋體">搜索引擎獲取搜索用戶的精準(zhǔn)流量，< ="-:C">SEM< ="-:宋體">很燒錢
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< =";-:C;-:">.< ="-:宋體">國內(nèi)搜索引擎：百度、< ="-:C">< ="-:宋體">、搜狗、神馬搜索
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< =";-:C;-:">.< ="-:宋體">國外搜索引擎：谷歌、雅虎、必應(yīng)搜索
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< =";-:C;-:">.< ="-:宋體">獲流方式：競(jìng)價(jià)排名< ="-:C">SEM< ="-:宋體">、自然排名< ="-:C">SEO< ="-:宋體">（網(wǎng)站引流）
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< =";-:C;-:">.< ="-:宋體">聯(lián)盟廣告：百度聯(lián)盟，谷歌聯(lián)盟等。會(huì)根據(jù)用戶搜索習(xí)慣推廣相關(guān)廣告。
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< =";-:C;-:">< ="-:宋體">二、信息流推廣< ="-:C">-< ="-:宋體">流量大廣泛流量，一般在列表頁或文章結(jié)尾出現(xiàn)廣告
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< =";-:C;-:">.< ="-:宋體">大眾< ="-:C">APP< ="-:宋體">類：< ="-:C">UC< ="-:宋體">瀏覽器、< ="-:C">QQ< ="-:宋體">瀏覽器以及百度< ="-:C">APP< ="-:宋體">，貼吧< ="-:C">APP< ="-:宋體">，< ="-:C">< ="-:宋體">瀏覽器
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< =";-:C;-:">.< ="-:宋體">新聞客戶端：搜狐、新浪、網(wǎng)易鳳凰、騰訊新聞、今日頭條
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< =";-:C;-:">.< ="-:宋體">騰訊：公眾號(hào)底部中部廣告、微信朋友圈廣告、< ="-:C">QQ< ="-:宋體">空間廣告
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< =";-:C;-:">.< ="-:宋體">短視頻：抖音快手你刷到的視頻廣告也是信息流
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< =";-:C;-:">< ="-:宋體">三、社交類< ="-:C">-< ="-:宋體">數(shù)據(jù)大粘性強(qiáng)付費(fèi)免費(fèi)皆可
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< =";-:C;-:">.< ="-:宋體">社交軟件：支付寶、個(gè)人微信、企業(yè)微信、陌陌、< ="-:C">QQ< ="-:宋體">、< ="-:C">
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< =";-:C;-:">.< ="-:宋體">社交自媒體：< ="-:C">QQ< ="-:宋體">空間、企業(yè)< ="-:C">QQ< ="-:宋體">、微博、博客、貼吧、豆瓣
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< =";-:C;-:">< ="-:宋體">四、電商類< ="-:C">-< ="-:宋體">視覺設(shè)計(jì)，評(píng)價(jià)，薄利多銷，流量巨大
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< =";-:C;-:">< ="-:宋體">淘寶、天貓、阿里巴巴、京東、拼多多、得物、其它平臺(tái)
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< =";-:C;-:">< ="-:宋體">五、問答和論壇類< ="-:C">-< ="-:宋體">知乎代小廣告，流量大；論壇基本落寞
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< =";-:C;-:">.< ="-:宋體">問答平臺(tái)：知乎、百度知道、悟空問答
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< =";-:C;-:">.< ="-:宋體">論壇：天涯社區(qū)，西祠胡同，水木社區(qū)、房天下論壇，家在深圳
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< =";-:C;-:">< ="-:宋體">六、視頻類< ="-:C">-< ="-:宋體">抖音快手< ="-:C">< ="-:宋體">元上熱榜，需要視頻創(chuàng)意
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< =";-:C;-:">.< ="-:宋體">短視頻：抖音、快手、小紅書
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< =";-:C;-:">.< ="-:宋體">直播類：映客、斗魚、虎牙、各種視頻直播帶貨平臺(tái)
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< =";-:C;-:">.< ="-:宋體">視頻平臺(tái)：愛奇藝、優(yōu)酷、騰訊視頻廣告
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< =";-:C;-:">< ="-:宋體">七、自媒體類< ="-:C">-< ="-:宋體">自創(chuàng)內(nèi)容不能直接廣告，免費(fèi)起個(gè)品推作用
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< =";-:C;-:">< ="-:宋體">百家號(hào)、企鵝號(hào)、< ="-:C">UC< ="-:宋體">大魚、搜狐號(hào)、今日頭條、趣頭條、一點(diǎn)資訊
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< =";-:C;-:">< ="-:宋體">八、垂直或本地類< ="-:C">-< ="-:宋體">針對(duì)不同行業(yè)知名網(wǎng)站合作
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< =";-:C;-:">.< ="-:宋體">垂直類知名行業(yè)站：媽媽網(wǎng)、寶寶樹、< ="-:C">< ="-:宋體">、尋醫(yī)問藥、< ="-:C">< ="-:宋體">商機(jī)、藏獒交易、文玩舊書交易、< ="-:C">A< ="-:宋體">站長網(wǎng)、安居客、齊家網(wǎng)
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< =";-:C;-:">.< ="-:宋體">本地知名公眾號(hào)或論壇：杭州< ="-:C">< ="-:宋體">樓、成都第四城、廣州媽媽網(wǎng)，武漢得意生活、騰訊大成網(wǎng)、大楚網(wǎng)、大渝網(wǎng)、大秦網(wǎng)等
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< =";-:C;-:">< ="-:宋體">九、軟文類< ="-:C">-< ="-:宋體">品牌推廣，輿情壓制
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< =";-:C;-:">.< ="-:宋體">知名權(quán)威媒體：新浪、網(wǎng)易、搜狐、騰訊新聞，價(jià)格偏高，但收錄好，排名高，曝光高
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< ="-:C;-:">.< =";-:C;-:">< ="-:宋體">軟文代發(fā)平臺(tái)：軟文街、松松軟文、星空媒體等，價(jià)格適中，建議選帶新聞源
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< ="-: ;">< =";-:C;-:">< ="-:宋體">在互聯(lián)網(wǎng)時(shí)代的今天，有企業(yè)經(jīng)營得如魚得水，也有企業(yè)在開展網(wǎng)絡(luò)營銷方面屢屢受挫，較終走向了破產(chǎn)。網(wǎng)絡(luò)營銷其實(shí)是有效可行的營銷策略不可放棄；另一方面給準(zhǔn)備在網(wǎng)絡(luò)營銷方面一展拳腳的企業(yè)一些參考建議，望大家在開展網(wǎng)絡(luò)營銷過程中少走彎路。
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標(biāo)簽： 網(wǎng)絡(luò)營銷
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作者：徐州百都網(wǎng)絡(luò) | 來源：[db:出處] | 發(fā)布于：2022-01-26 12:05:49